The client desired a more modern-look than their existing external branding, especially since their employee demographic was far younger than the seniors they worked with.
Three concepts were proposed and a promotional postcard for each concept was designed. Each concept offered a completely different look from their external brand. 
The final campaign featured bright neon illustrations overlaid on health-focused images. Handwritten fonts softened the look. The client felt this concept most connected with their workforce and was a welcomed departure from their previous unen
Abhow_Postcard_ForWebsite.jpg
Each quarter, a different health challenge was featured in the campaign. A new flyer, poster and postcard were distributed for each challenge.
Abhow_Flyer_ForWebsite.jpg
Abhow_Poster_ForWebsite.jpg
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