Work
About
Contact

Lindsay Beach

Hi, I'm a Bay Area based designer. I'm currently looking for freelance opportunities.

Work
About
Contact

Colorful iconography helped to simplify decision making. Each option featured an annotative quotation beneath it to add context for users.

Certain steps of the tool needed some explanation and education. It was important to show this information, but make it easy to skip if desired.

Before the redesign, all of this information would appear on one page. It was important to keep the steps simple and clear, so educational pages were introduced.

Consistency and usability were paramount. We made sure to design a page counter at bottom for user orientation purposes.

At the end of the tool, the user is given a healthcare buyer type. The tool then suggests an employer-sponsored plan option that would work best for the user's healthcare needs.

prev / next

1 2 3 4 5 6

· · · · · ·

Colorful iconography helped to simplify decision making. Each option featured an annotative quotation beneath it to add context for users.

Certain steps of the tool needed some explanation and education. It was important to show this information, but make it easy to skip if desired.

Before the redesign, all of this information would appear on one page. It was important to keep the steps simple and clear, so educational pages were introduced.

Consistency and usability were paramount. We made sure to design a page counter at bottom for user orientation purposes.

At the end of the tool, the user is given a healthcare buyer type. The tool then suggests an employer-sponsored plan option that would work best for the user's healthcare needs.