I gathered information about my client’s employee demographics, culture and attitudes. Additionally, we sourced employee reviews to get first-hand perspectives. We needed to highlight the benefits and avoid pain points for the employees.
Three basic directions were pitched to see what spoke best to what the employee experience was and what they wanted it to be. 
We created “buckets” to visually organize the benefits offered and iconography that stood out. Each color, icon and language would be carried through future communications, depending on topic. “POWERED BY YOU” connected the company’s growth back to
We crafted supporting messaging and graphics to highlight the total value of benefits and images that spoke to both the employee demographics and office location.
Designing a look that complimented the client’s external brand, we were able to produce templates and guidelines for future use.
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